Running a retail store is all about interacting with the public. If you find social situations awkward or have a hard time finding the energy to talk to people, this can be a major obstacle to your success. Being face-to-face is also an occasion to introduce criticisms of all sorts, from pricing decisions to product craftsmanship. If you’re unable or uncomfortable with being in that situation, then retail may not be the best model for your business.

In general, retailing is as much about making personal connections as it is about the product. Your success will rest solely on your ability to sell your product and continuing to do so as you create new ones. If building a consumer brand sounds more like a bad dream than a fulfilling experience, then retailing may not be right for you.

You will be the marketer, salesperson, billing contact and fulfillment specialist for your business. That’s a lot of hats for one person to wear, especially when you’re also the product creator.